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Discussion Questions
Intel
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Does any market leader in a technology have the right choose which companies
to which to disclose confidential information? What if it denies such information
to a company that is dependent on that information to operate?
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Should Intel release priveleged information to those companies that need
it because they have built their success around Intel's growth and ingenuity?
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Can Intel use its company's success to its advantage when bargaining for
liscensing rights? When does such bargaining become the use of anticompetitve
practices based on its monopolistic market share?
Frontier Airlines
Read the case study on airline reservation systems (pp. 65-70 of Spinello)
as well as the background material on pp. 48-62, and answer the discussion
questions.
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How do you assess the claim that Frontier Airlines "got what it deserved"
by its lack of foresight and failure to invest in reservation system technlogy?
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Given the intensely competitive environment and the economics of this industry,
were the practices of United and American aggressive, or were they unfair
and anticompetitive?
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Should we accept the position that "anything goes" in the struggle for
competitive advantage? If not, what are the boundaries of fair play and
the ethical limits of competition?
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Do you agree with the position that competitors are also stakeholders and
deserving of ethical consideration when corporations are making strategic
or tactical decisions?
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In your opinion, have the actions of these airlines violated the norms
and ideals of fair and open competition?
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Is signaling customers and competitors about future price changes really
unethical? Why or why not?
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If you accept the conclusion that the airlines have overstepped the boundaries
of fair play, how would you establish the parameters of responsible electronic
dialogue?
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